Brand Experience – BX

Strategic Planning

Align your vision and your actions.

Strategic planning helps your organization stay aligned and agile as it grows.

It allows you to establish a clear and realistic vision, set priorities and objectives, and define the strategy and plans required to implement them. It is an essential step in developing and optimizing your brand experience.

Maïeutyk - Analyse de marché - Market Analysis

What is strategic planning?

Strategic planning is a process used by organizations to define their direction and develop a comprehensive plan to achieve short-, medium-, and long-term objectives. The strategic planning process differs from a business plan, which defines an organization’s structure and business model. Often neglected, strategic planning is essential to your company’s overall success. Our strategic planning co-creation workshops are divided into three parts: where do you stand, where do you want to go, and how will you get there?

Why conduct strategic planning?

A strong strategic plan enables your organization to:

  • Develop a clear and inspiring vision that unites your teams.
  • Prioritize your objectives and focus resources where they create the most impact.
  • Anticipate market changes and adjust your course proactively.
  • Establish a lasting alignment between your brand, employees, and clients.

Strategic planning is a collective exercise in introspection. It helps organizations move from reaction to intention and build sustainable, purpose-driven growth.

How Maïeutyk supports you

Our approach is built around co-creation workshops, interviews, and collaborative diagnostics.
We guide you through three key steps:

  1. Where do you stand?
    A realistic analysis of your current situation that may include an internal diagnostic, market analysis, stakeholder interviews, and client or employee surveys.
  2. Where do you want to go?
    Definition of your strategic vision, mission, values, and medium- to long-term priorities. This stage crystallizes your organization’s collective “North Star.”
  3. How will you get there?
    Development of a clear roadmap with actionable strategies and measurable goals.

Our facilitators practice maieutics, the art of Socratic questioning, helping leaders uncover their own strategic truths and harness the collective intelligence of their teams.

What you get

The strategic planning process can vary depending on the size and complexity of your organization. In general, strategic planning includes:

  • Individual interviews with your employees or stakeholders ;
  • A comprehensive and straightforward market study ;
  • A co-creation workshop to develop or update your purpose, mission, values, and priorities ;
  • A three-year strategic plan ;
  • A co-creation workshop to finalize the 12-month roadmap ;
  • Implementation support structured around four milestone meetings held at 30, 60, 90, and 120 days, to track progress and ensure sustained momentum.

A co-created strategic planning workshop brings lasting value to your organization.

It strengthens relationships among team members, enhances the brand experience, and offers a shared learning experience for your leadership team. It is also a key step in aligning your Brand Experience (BX), Customer Experience (CX), and Employee Experience (EX).