From a continuous improvement perspective, the customer satisfaction survey is a great tool to clarify and validate the hypotheses identified during the diagnostic phase of the customer experience strategy.
A customer satisfaction survey measures your customers’ perceptions of your brand, products, and services.
It is both a measurement tool and a strategic lever: it identifies improvement priorities and tracks their evolution over time. By transforming perceptions into concrete data, you can better understand your customers and make confident, informed decisions.
Implementing a customer satisfaction survey allows you to:
It is a simple yet powerful approach to refocus your strategy on what matters most: the voice of your customers.
At Maïeutyk, we offer three complementary approaches depending on your needs:
An exclusive, bilingual, quantitative tool designed to measure overall satisfaction, track its evolution over time, and benchmark your performance against competitors.
This survey highlights your strengths, pain points, and the gaps between your brand’s internal and external perceptions.
A qualitative, in-depth analysis that gives voice to your customers. Our experienced facilitators conduct confidential interviews to uncover the perceptions, motivations, and friction points behind the numbers.
It’s a human, nuanced approach that helps you understand the “why” behind the “what.”
A collaborative format that fosters discussion and the emergence of new ideas.
Led by Maïeutyk facilitators, these sessions enable you to test concepts, explore expectations, and gain a deeper understanding of customer behaviour. They also strengthen customer engagement by directly involving them in your brand’s evolution.
Each project is designed as a collective learning process, where your teams and your customers become active co-creators of continuous improvement.
We don’t just deliver results: we help your data speak, so your marketing decisions become clearer, more human, and more effective.
Upon delivery of the customer satisfaction survey report, you will receive:
Maïeutyk offers complementary services to the customer satisfaction survey. So whether you would like to develop a Voice of the Customer program, map or optimize the customer journey, Maïeutyk can support you in creating a sustainable business by aligning your BX, CX, and EX.
