Team

This is where each member reveals their expertise but also their frosty side.

Erin O’Reilly

Facilitator

To create a calm, open, and judgment-free space where teams can express themselves freely, understand one another, and find clarity together.

Bachelor of Commerce with a specialization in Marketing and Entrepreneurship – Concordia University (John Molson School of Business)
DEC in Hotel Management – Collège Lasalle

Vision and Alignment: I help businesses clarify their vision, mission, values, and purpose, define their brand DNA, and refine their positioning and value proof.
Content and Key Messages: I support teams in creating personas, designing customer journeys, and developing clear, consistent messaging.
Strategy and Growth: Through cocreation, I create customized marketing and communication strategies, strategic plans, and product development and launch strategies.
Implementation: I assist with the execution of marketing plans, quarterly progress reviews, and organizational development to ensure continuity and effectiveness.

My superpower is transforming complexity into clarity, taking broad, messy ideas and turning them into simple, structured, and actionable plans.

Helping businesses reach their full potential through personalized marketing strategies and empowering them to better serve their clients.

Since 2023:

Facilitated over 30 co-creation workshops resulting in marketing, communication, and launch strategies, as well as organizational development and strategic planning.
Implemented marketing strategies (through ongoing marketing support) for clients over 1 to 3 years.
My guidance leads to better-structured marketing strategies, more coherent messages, and measurable action plans that support business growth.

Spending time with my children — my favorite place in the world!

"When I was a kid, I wanted to be a veterinarian or work with animals."