Team
This is where each member reveals their expertise but also their frosty side.
Abigail Paquin-Breault
Marketing Coordinator
My Education
- Bilingual Bachelor’s degree in Business Administration from HEC Montréal, with a specialization in Marketing and Project Management.
My Expertise
My skills are primarily focused on content marketing, communication, and the effective coordination of teams and projects. I developed these through various experiences, including my role as VP of Communications for the Marketing Association, a marketing internship at Maïeutyk, and an academic project where I acted as Product Owner. These experiences also strengthened my customer service abilities, allowing me to respond to stakeholder needs with diligence, proactivity, and professionalism.
What Motivates Me In My Profession
As I begin my marketing career, I’m still exploring the different facets of the field, but what already drives me is the combination of creativity, strategic thinking, and coordination. I enjoy understanding a client’s objectives and translating them into consistent, meaningful content, while ensuring smooth task coordination.
My Passion
A passionate outdoor and sports enthusiast, I find balance through pushing my limits. Whether it’s running, mountain biking, or skiing, especially alpine touring in big mountains. I love challenging myself and thriving in demanding environments, both physically and mentally.
On My Bookshelf, You Can Find…
On my bookshelf, you’ll find personal development books like The Why Café, as well as more recent contemporary novels for the joy of reading.
On My Playlist, You Can Find…
My playlist is a mix of everything — I switch up the music depending on the activity: house, pop, rock, or indie, depending on the vibe of the moment.
