Blog

4 ASTUCES POUR ÉCRIRE UNE DESCRIPTION DE PRODUIT EXTRA-WOW!
What to do with the results of a survey ?

Customer satisfaction survey   The customer satisfaction survey is an indispensable marketing tool for any manager. A customer satisfaction survey allows you to understand how your customers perceive your products and services. It also helps to identify customer satisfaction rates... Read More

By Mireille Fortier
The perfectly imperfect company !

The perfectly imperfect company ! The digital shift has changed everything. For those who thought that this shift was purely a technological revolution didn’t notice that it was in fact a cultural revolution. It’s a cultural revolution since it challenges... Read More

By Patrick Beauduin
Creating a successful elevator pitch

  You may sometimes have to present your organization as concisely and as briefly as possible. This is what we call an “elevator pitch” This situation can happen when you met an acquaintance at a nearby café or when you... Read More

By Elke Steinwender
Marketing: Myths and reality

  I LOVE marketing! I see marketing in action everywhere I go: at the grocery store, in the metro, in the streets, at the library… However, when I’m asked what do you do for a living and I answer, « I’m... Read More

By Elke Steinwender
The 11 + 1 Marketing Myths

      1-Marketing departments must work independently in order to perform. The marketing function is at the heart of strategic decisions and corporate objectives; it must be efficient but continue to work in a collaborative manner. 2-Marketing serves to... Read More

By Elise Berard
What can marketing do for the SME. Part 1 of 3

  In my latest blog post – Calculating your marketing ROI when you are a SME, I addressed the 6 elements which allow people to measure their return on marketing investment. This post was well received by the community, so I... Read More

By Elke Steinwender
4 ASTUCES POUR ÉCRIRE UNE DESCRIPTION DE PRODUIT EXTRA-WOW!

  Une tâche qui peut sembler tout simple – écrire la description de son produit – peut souvent s’avérer complexe ou finir par être moche. Ce billet vous offre quatre astuces pour vous aider à écrire une description de produit... Read More

By Elke Steinwender