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Change Management in Marketing
There are several performance metrics commonly called KPIs (Key Performance Indicators). But what are the 8 main metrics to measure Customer experience? How do you know if your Customer Experience strategy is working? How do you measure the benefits of... Read More
These days, the term ” Customer experience ” is on everyone’s lips to the point where it’s almost overused. Each industry has its approach, and if you Google the term, you quickly realize that the definition of Customer experience can... Read More
How can co-creation in your business make a difference? How can a company create a sustainable competitive advantage over time? Often, the secret lies in the fact that it uses collaborative work better than others. Innovative companies often use collaborative... Read More
In French, we aptly call midwives wise women. My grandmother, on my mother’s side, was a midwife. In rural Quebec, far from any hospital, she assisted neighbours, friends, and relatives in giving birth to a whole new generation. In... Read More
A business often starts with a dream. In my case, it was the dream to create, to build, to offer the type of support I would have liked to receive throughout my career. I would not have survived as an... Read More
In January 2020, Pedlex’s executive team reflected on how to take their business to the next level – double it – and differentiate themselves from the competition. One of the ideas that Pedlex was entertaining to achieve this goal was... Read More
Contrary to many larger organizations, marketing is often under-utilized in small and medium-sized companies. This happens for several reasons such as lack of time, lack of knowledge, lack of human resources or, sometimes, fear of change. With the emergence of... Read More
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