Communication strategy

Your message, your impact.

A communication strategy is a process designed to implement the actions needed to achieve your communication objectives.

In any communication initiative, developing a strategy is essential to creating effective and targeted promotional campaigns. This type of strategy naturally follows your Brand DNA, which is part of the diagnostic phase of your overall brand experience.

Maïeutyk - Stratégie de communication - Communication strategy

What is a communication strategy?

Whether for internal or external communication, it is essential to analyze the current ecosystem and company culture. This step allows you to develop a precise positioning and a distinctive, sustainable communication approach.

Next, you will need to define communication objectives that align with your business strategy and identify the target audiences for your campaigns.

Targeting the right clients, or internal team members, makes your communication efforts more efficient and cost-effective while addressing the expectations of your chosen markets precisely and appropriately. The final step involves designing your communication themes, defining key messages, and selecting the appropriate channels and media.

Why develop your communication strategy

Why develop an external communication strategy

To effectively position your company against the competition ;
To communicate the added value of the company ;
To build your notoriety ;
To increase your visibility ;
To promote a product or a service (new or established) ;
To increase the company’s sales ;
To open a new market (target clientele or geographic market) ;
Etc.

Why develop an internal communication strategy

Improve teamwork ;
Break down internal communication silos ;
Build a corporate culture aligned with your values ;
Attract potential candidates to fill vacant positions ;
Mobilize team members in a project that requires a high level of change (ex.: integration of a new CRM or ERP software) ;
Create a sense of belonging to the organization ;
Etc.

There are as many reasons to implement a communication strategy as there are types of businesses. However, to create an effective communication strategy, it’s essential to create a direct link between your communication objectives and your organization’s priorities.

How Maïeutyk supports you

Like most of our services, at Maïeutyk, this type of strategy is co-created in a workshop with your teams. These workshops, led by one of our experienced facilitators, allow you to take advantage of your team’s collective intelligence and create a communication strategy that is as unique as you are!

You know your company better than anyone else. The role of our facilitators is to put our proven tools at your disposal to create a space for open dialogue between the different participants and develop a strategy that is both creative and pragmatic.

What you get

Like with all our other workshops, simply participating is a deliverable in itself! In general, a communications strategy includes:

Your key objectives, formulated in a SMART manner ;
The target audience (your customer persona) ;
The communication axes and critical messages ;
The tone of the messages ;
The communication channels ;
The overall budget (resources, time and materials) as well as per communication channel ;
A detailed action plan.

Your communication strategy is a key element to your organization’s success.

Taking the time to shape your communication strategy is small compared to its high impact on creating a strong and sustainable position for your organization on the market.

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