Case studies - Maieutyk

Aligning the Internal Team Through Listening: When the Voice of Employees Guides Strategy

This case study focuses on a growing SME in the printing industry, with a team of about twenty employees. Following a previous strategic planning process a few years earlier, the organization aimed to update its priorities for the next three years. The CEO sensed a disconnect between management and employees regarding (...)

Structuring a Client-Focused Marketing Plan from an Existing Strategic Plan

This case study features an SME specializing in printing services, with around fifteen employees. The team now wanted to structure its business development and align (...)

Better Understand the Customer Journey to Improve Distribution Network Performance

This case study focuses on a manufacturing company specializing in doors and windows, whose products are mainly distributed through a network of partners across Quebec. Despite a strong advertising presence (...)

Structuring the Go-to-Market Strategy for an Innovative Technical Device Project

This case study presents the support provided to an emerging company specializing in the design and manufacturing of technical enclosures for medical devices. The project originated as an internal entrepreneurial initiative (...)

Building a Strong Employer Brand to Tackle a Recruitment Challenge

This case study presents the support provided to a well-established manufacturing company specializing in sheet metal transformation. Founded in the early 2000s (...)

Rethinking Positioning to Thrive in a Changing Market

This case study highlights the intervention carried out for a Québec public organization active in the field of industrial innovation. With several decades of expertise, this organization supports businesses in improving (...)

Gaining Market Insights to Develop New Revenue Streams for an Energy Cooperative

This case study outlines the strategic support provided by Maïeutyk to a well-established energy cooperative in Québec. In addition to its core services, the organization sought to maximize its existing infrastructure (...)

Structuring a Sustainable, Year-Round Mobilization Around a Seasonal Campaign

This case study outlines the support provided to a provincial coalition working in public health awareness and prevention. Active for several decades, the organization leads a network of partners by promoting (...)