Case studies - Maieutyk

Structuring the Go-to-Market Strategy for an Innovative Technical Device Project

This case study presents the support provided to an emerging company specializing in the design and manufacturing of technical enclosures for medical devices. The project originated as an internal entrepreneurial initiative (...)

Building a Strong Employer Brand to Tackle a Recruitment Challenge

This case study presents the support provided to a well-established manufacturing company specializing in sheet metal transformation. Founded in the early 2000s (...)

Rethinking Positioning to Thrive in a Changing Market

This case study highlights the intervention carried out for a Québec public organization active in the field of industrial innovation. With several decades of expertise, this organization supports businesses in improving (...)

Gaining Market Insights to Develop New Revenue Streams for an Energy Cooperative

This case study outlines the strategic support provided by Maïeutyk to a well-established energy cooperative in Québec. In addition to its core services, the organization sought to maximize its existing infrastructure (...)

Structuring a Sustainable, Year-Round Mobilization Around a Seasonal Campaign

This case study outlines the support provided to a provincial coalition working in public health awareness and prevention. Active for several decades, the organization leads a network of partners by promoting (...)

A Sustainable Marketing Strategy to Support the Growth of a Manufacturing Company

This case study outlines the support provided to a well-established manufacturing company specializing in sheet metal transformation. Founded in the early 2000s (...)

Deploying an Emerging Brand in the Adventure Motorcycle Market

This case study presents the strategic support provided to an emerging business in the specialized motorcycle gear market. With a dynamic team in place, the company turned to Maïeutyk to help accelerate its growth (...)

A clarified vision, strengthened positioning, and a successful launch with record foot traffic and sales five times higher than average

This case study highlights the strategic support provided by Maïeutyk to a retail business specializing in eco-friendly home and body care products. The company offered a wide selection of natural, bulk products designed with a focus on health and environmental sustainability. Maïeutyk was brought in approximately one year after the store opened to strengthen the brand’s strategic foundations (...)