Case studies - Maieutyk

Aligning the Internal Team Through Listening: When the Voice of Employees Guides Strategy

This case study focuses on a growing SME in the printing industry, with a team of about twenty employees. Following a previous strategic planning process a few years earlier, the organization aimed to update its priorities for the next three years. The CEO sensed a disconnect between management and employees regarding (...)

Building a Strong Employer Brand to Tackle a Recruitment Challenge

This case study presents the support provided to a well-established manufacturing company specializing in sheet metal transformation. Founded in the early 2000s (...)

(Re)Connecting Employees to the Company’s Mission Through a Participatory Approach

This case study highlights the support provided to a large industrial engineering company with decades of experience (...)

Internal team alignment around a clear and simple mission: to value industry professionals in order to deliver a unique customer experience

A Quebec-based company in the food sector wanted to structure its rapid growth by aligning its teams around a clear positioning. Through a co-creation process, it strengthened its employer brand, optimized its customer experience, and consolidated its internal communications.

20 managers were trained in customer experience, enabling them to train agents and new employees in turn

This case study presents the support provided to a Quebec-based company operating in the air transportation and airport services sector. Employing several hundred people during peak periods, the organization stands out (...)