Case studies - Maieutyk

Structuring the Go-to-Market Strategy for an Innovative Technical Device Project

This case study presents the support provided to an emerging company specializing in the design and manufacturing of technical enclosures for medical devices. The project originated as an internal entrepreneurial initiative (...)

Rethinking Positioning to Thrive in a Changing Market

This case study highlights the intervention carried out for a Québec public organization active in the field of industrial innovation. With several decades of expertise, this organization supports businesses in improving (...)

A Sustainable Marketing Strategy to Support the Growth of a Manufacturing Company

This case study outlines the support provided to a well-established manufacturing company specializing in sheet metal transformation. Founded in the early 2000s (...)

Deploying an Emerging Brand in the Adventure Motorcycle Market

This case study presents the strategic support provided to an emerging business in the specialized motorcycle gear market. With a dynamic team in place, the company turned to Maïeutyk to help accelerate its growth (...)

Bringing Together a Heterogeneous Network Around a Shared Vision for a Bold and Unifying Strategic Plan

This case study focuses on an association bringing together a large network of members (...)

The Power of Customer Surveys to Stand Out from Competitors

This case study presents the strategic support provided to a regional financial institution facing a gradual decline in its customer base and a significant drop in (...)

Internal team alignment around a clear and simple mission: to value industry professionals in order to deliver a unique customer experience

A Quebec-based company in the food sector wanted to structure its rapid growth by aligning its teams around a clear positioning. Through a co-creation process, it strengthened its employer brand, optimized its customer experience, and consolidated its internal communications.

20 managers were trained in customer experience, enabling them to train agents and new employees in turn

This case study presents the support provided to a Quebec-based company operating in the air transportation and airport services sector. Employing several hundred people during peak periods, the organization stands out (...)