Brand DNA & Positioning

A brand is much more that a logo.
Learn how to define and harness your brand’s DNA.

Brand DNA & Positioning

BUSINESS REASONS TO PARTICIPATE IN THIS WORKSHOP

  • Align your mission and visions statements to your marketing actions
  • Going beyond just stating your competitive advantage – take action
  • Be able to simply and quickly state your value-add
  • Develop your slogan, tagline and positioning statement
  • Define keys elements of your identity

DURING THIS WORKSHOP YOU WILL LEARN HOW

  • Align your mission and visions statements to your marketing actions
  • Define your brand promise
  • Articulate your brand’s story
  • Define keys elements of your identity

 

Brand DNA & Positioning

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