Brand DNA & Positioning
A brand is much more that a logo.
Learn how to define and harness your brand’s DNA.
Brand DNA & Positioning
BUSINESS REASONS TO PARTICIPATE IN THIS WORKSHOP
- Align your mission and visions statements to your marketing actions
- Going beyond just stating your competitive advantage – take action
- Be able to simply and quickly state your value-add
- Develop your slogan, tagline and positioning statement
- Define keys elements of your identity
DURING THIS WORKSHOP YOU WILL LEARN HOW
- Align your mission and visions statements to your marketing actions
- Define your brand promise
- Articulate your brand’s story
- Define keys elements of your identity
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