Customer profile

Practical, interactive, and hands-on style workshop.
Profiling your ideal customer will help you target messaging and increase sales.

Customer profiling, or personas, are the next step after defining your target market.
They are a way to not only segment your target market but also humanize a “customer
target” by developing a physical, sociological and emotional portrait of your ideal client.

  • What is his/her name?
  • What challenges does he/she face?
  • What are his/her needs, goals, dreams, and ambitions?

Clearly defined personas allow you to:

  • Personalize your marketing efforts to specific segments or audiences.
  • Improve social media and digital campaigns.
  • Rally sales and customer service teams around a common customer language.
  • Maximize company-wide customer experience objectives.

Well-crafted personas are a mix of market research, internal data, surveys and employee
insights.

 

customer profile

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