Practical, interactive, and hands-on style workshop.
Profiling your ideal customer will help you target messaging and increase sales.
Customer profiling, or personas, are the next step after defining your target market.
They are a way to not only segment your target market but also humanize a “customer
target” by developing a physical, sociological and emotional portrait of your ideal client.
- What is his/her name?
- What challenges does he/she face?
- What are his/her needs, goals, dreams, and ambitions?
Clearly defined personas allow you to:
- Personalize your marketing efforts to specific segments or audiences.
- Improve social media and digital campaigns.
- Rally sales and customer service teams around a common customer language.
- Maximize company-wide customer experience objectives.
Well-crafted personas are a mix of market research, internal data, surveys and employee
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