Customer Experience - CX
The world is changing. The economic landscape is changing. Your customers are changing.
It’s not easy to remain agile and seize opportunities while maintaining an effective, efficient structure in an ultra-competitive market.
The Customer Experience (CX) provides an agile and concrete approach to help your organization adapt to these changes in a sustainable manner while differentiating itself from the competition.
What Is The Customer Experience ?
The customer experience is the meeting place between your organization and your customer. The customer experience is generally defined as all the feelings and emotions experienced by a customer before, during, and after the purchase of a product or a service. It is the sum of their feelings following any interactions they may have had with a product or your organization.
This assessment can be positive, negative, or neutral.
A positive experience is a success to be replicated. A negative experience is a catalyst for improvement. A neutral experience is a failure; the admission of a “non-experience.”
Optimizing your customer experience
How?
Explore the different tools used by Maïeutyk to define, optimize, operationalize, and measure your customer experience.
Persona
A co-creation workshop designed to define and humanize your target market clearly. Define your target customer
Customer Journey
A co-creation workshop that maps out your customers’ buying process, detailing each of the steps a potential customer takes when he wants to fulfill a need. Map your customer’s journey
Customer Satisfaction Survey
A quantitative tool that measures your customers satisfaction levels. Excellent decision-making tool. Survey your customers
Voice of the Customer
Continuous improvement process that works to understand and respond to customer expectations and needs. Listen to your customer’s voice
CX Training
The answer to your CX needs! This essential training program allows you to implement your customer experience strategy effectively. Empower your teamsThe Customer experience becomes a business driver when the customer journey is fully optimized and combined with practical actions in a continuous improvement process.
