Customer Experience - CX

The world is changing. The economic situation is changing. Your customer is changing.

It’s not easy to remain agile, to seize opportunities while having an effective and efficient structure in an ultra-competitive market..

The Customer Experience (CX) offers you an agile and tangible approach to deal with a changing environment in a sustainable way.

What The Customer Experience Is

The customer experience is the meeting place between your organization and your customer. The customer experience is generally defined as all the feelings and emotions experienced by a customer before, during, and after the purchase of a product or a service. It is the sum of their feelings following any interactions they may have had with a product or your organization.

This assessment can be positive, negative, or neutral.

A positive customer experience is a success… to be repeated at every opportunity. A negative customer experience is an excellent catalyst for change. A neutral customer experience is… a failure. It is an acknowledgment of a “non-experience”.

Optimizing the customer experience

Requires an excellent knowledge of the client and the company's ecosystem.

How?

Explore the different tools used by Maïeutyk to define, optimize, operationalize, and measure your customer experience.

Maïeutyk - Persona marketing

Persona

Co-creation workshop to define and humanize your target market. Define your target customer
Ma}ieutyk - le parcours client - The Customer Journey

Customer Journey

A co-creation workshop that maps out your customers’ buying process, detailing each of the steps a potential customer takes when he wants to fulfill a need. Map your customer’s journey
Maïeutyk - Sondage client - Customer Survey

Customer Satisfaction Survey

A quantitative tool that measures your customers satisfaction levels. Excellent decision-making tool. Survey your customers
Maïeutyk - La voix du client - The Voice of Customer

Voice of the Customer

Continuous improvement process that works to understand and respond to customer expectations and needs. Listen to your customer’s voice
Maïeutyk - Formation CX - CX Training

CX Training

The answer to your CX needs! This essential training program allows you to implement your customer experience strategy effectively. Empower your teams

The Customer experience becomes a business driver when the customer journey is fully optimized and combined with practical actions in a continuous improvement process. 

Try our diagnostic

Discover the current status of your brand experience, your customer experience, and your employee experience

Take the free diagnostic