Marketing ROI: Measure, Adjust, and Sustain Your Success

In the world of marketing, an inspiring idea or a beautiful campaign is not always enough. The real question is: what return on investment (ROI) is your strategy generating?

The 4-Step Method: The Path to Impact

At Maïeutyk, we have designed a clear and structured method to turn your ambitions into results:

1️⃣ Identify the problem: Clarify what is holding you back and focus your efforts on what matters most.
2️⃣ Alignment: Co-create realistic strategies with your teams.
3️⃣ Implementation support: Turn reflection and ideas into concrete actions.
4️⃣ ROI: Measure, adjust, and sustain your results.

Each step is a milestone that builds your success. But it is thanks to our Impact Catalyst that you know exactly where you are progressing, what is working, and where to adjust.

ROI: More Than a Number

At Maïeutyk, we see ROI as a continuous process that allows you to:

1️⃣ Measure
With clear performance indicators (KPIs), you move forward with confidence knowing that your efforts are delivering concrete results.
2️⃣ Adjust
If gaps appear, we help you identify where to pivot. The goal is not to change everything but to adapt the trajectory to stay aligned with your priorities.
3️⃣ Sustain
ROI is not just a one-time goal. It is a logic of continuous improvement that turns each success into a lever for the next.

And what about the Impact Catalyst?

ROI begins with your strategic workshops. With our Impact Catalyst, we concretely measure how participants’ perceptions evolve on key criteria before and after each series of cocreation workshops. This tool turns impressions into tangible data and gives you a clear read on alignment, strategic clarity, and the confidence generated.

👉Read the full article: The Impact Catalyst: Turning Your Cocreation Workshops into Measurable Results

A Quarterly Iterative Rhythm

Each quarter, we take the pulse of your strategy and priorities, adjust the action plan, and measure the results achieved. At Maïeutyk, we translate each strategic priority into quarterly “rocks,” each linked to a clear KPI. These indicators become reference points to measure your progress.

Some examples:

• LinkedIn acquisition → number of leads generated by a campaign.
• Organic social media → average engagement rate on your posts.
• Customer experience → satisfaction score or NPS after a targeted initiative.

This regular cycle allows you to:
✔️ Stay aligned despite a changing context
✔️ Quickly capitalize on wins
✔️ Correct course whenever needed
✔️ Maintain momentum and team engagement

Result: a loop of continuous improvement where each step fuels the next and strengthens your foundations for sustainable growth.

Bonus: The Outsourcing Calculator

To go even further, we have designed an outsourcing calculator. This tool allows you to evaluate, in just a few clicks, the potential ROI of working with an external strategic marketing partner versus hiring a full-time resource.

👉 Compare in just a few clicks: outsourcing vs. internal hire.
[Click here to use the calculator]