What is a marketing management service?
In SMBs, there is often a sales manager but rarely a marketing manager. Why is this? Usually, the company focuses its resources and hires a full-time person for business development since they can impact sales in the next month or quarter.
The marketing function focuses its efforts on positively impacting the achievement of an organization’s medium and long-term goals. Examples of these objectives include brand positioning, competitive intelligence, visibility, notoriety, lead generation, etc.
When you outsource your marketing management, Maïeutyk becomes your marketing department. This type of service can be in the form of a weekly, monthly, or quarterly bank of hours. Often, the marketing director sits on the company’s board of directors bringing a marketing mindset to the development of the SMB’s strategic plans. This approach makes it easier for you to budget the resources required to achieve your objectives.