Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
The perfectly imperfect company !
The perfectly imperfect company ! The digital shift has changed everything. For those who thought that this shift was purely a technological revolution didn’t notice that it was in fact a cultural revolution. It’s a cultural revolution since it challenges us to review almost every one of our beliefs. The biggest shift in this revolution […] 3 min
I run marathons, not sprints – the importance of consistency in marketing!
I’ve run 3 marathons, and even completed an off-road ultra-marathon. What I learned pounding the pavement also applied to effective marketing. Here’s how: Strategy. I completed my ultra-marathon after my 3rd try. Why? I had no strategy going in the first time, was completely unprepared for the hardships of the run and had to […] 2 min
The 11 + 1 Marketing Myths
1-Marketing departments must work independently in order to perform. The marketing function is at the heart of strategic decisions and corporate objectives; it must be efficient but continue to work in a collaborative manner. 2-Marketing serves to “push” products to customers. It’s the customer who decides whether or not to make contact […] 2 min
Beer or sangria? How well do you know your clients?
With the start of the summer season, I asked myself the following question: are my clients more likely to drink beer or sangria? Do I know my clients well enough to be able to answer this question? Why is this question even important? After all, we aren’t going to have a drink; we are […] 2 min
Brand ambassadors – who and where are they?
What exactly is a brand ambassador? Paid or unpaid, they are a combination of three things: Cheerleaders Sales rep Customer service Their efforts work towards sharing a positive brand image, creating buzz, and goodwill. Unpaid brand ambassador are also called “brand advocates”. They promote your organization because they want to share a positive brand experience […] 1 min