Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
5 Reasons to Update a Customer Experience Strategy
Are you due for an update customer experience strategy? What are the signs of an outdated customer experience strategy? In our opinion, customer experience should be at the center of every organization. The following quote expresses our point of view on the subject: “If you don’t take care of your customers, your competitor will” – […] 4 min
8 Metrics To Measure Customer Experience
There are several performance metrics commonly called KPIs (Key Performance Indicators). But what are the 8 main metrics to measure Customer experience? How do you know if your Customer Experience strategy is working? How do you measure the benefits of something that often feels intangible? As mentioned in a previous blog post: The Customer Experience […] 4 min
The Employee Experience According to Maïeutyk
The employee experience (EX) is very similar to the concept of customer experience but with your employees or candidates included in the equation. With today’s labour shortage, if you want to grow your business, having employee experience is a strategy that should not be overlooked. Employee experience is more than just attracting qualified workers or […] 4 min
11 Ways to Measure the Employee Experience
The employee experience is a hot topic these days. Today’s labour shortage means that it’s essential to retain your talent and ensure that your employees are happy. To do so, we suggest you define an employee experience strategy. However, once implemented, how do you know if your employee experience strategy is actually working? How do […] 6 min
Co-creation in business: a powerful solution!
How can co-creation in your business make a difference? How can a company create a sustainable competitive advantage over time? Often, the secret lies in the fact that it uses collaborative work better than others. Innovative companies often use collaborative techniques such as brainstorming and design thinking. Is it possible to develop these skills and […] 6 min
Wise women (midwives) and their link to maïeutics and business
In French, we aptly call midwives wise women. My grandmother, on my mother’s side, was a midwife. In rural Quebec, far from any hospital, she assisted neighbours, friends, and relatives in giving birth to a whole new generation. In the weeks leading up to International Women’s Rights Day, I asked myself several questions. What would […] 2 min
In business, where do dreams lead you?
A business often starts with a dream. In my case, it was the dream to create, to build, to offer the type of support I would have liked to receive throughout my career. I would not have survived as an entrepreneur if I was not driven by a dream. After more than 10 years in […] 1 min