The competition often seems to be the sole focus of business owners and their teams. What are they doing? Who are they working with? How much are they charging? This focus aims to develop a strategy to better position the company in its market. But is this approach truly the wisest one? On one […]
3 min
In the vast web of marketing, one constant remains inescapable: continuous improvement. As in all aspects of life, marketing offers fertile ground for improvement, and it makes sense to explore it through the lens of Lean Six Sigma, a toolbox integrated into our approach. Building marketing foundations, including creating a robust brand, perfecting communication […]
2 min
This question might seem surprising, but it’s essential to recognize that the consumer landscape has changed radically. With the advent of the digital revolution, consumer behaviour, and consequently marketing, have been completely transformed, making this question necessary for several reasons: Abundance of choices Firstly, in today’s world, consumers have access to a wide array of […]
3 min
Armed with expertise, you skillfully navigated the stormy waters of start-up and expansion. Your company has not only survived but thrived. Today, however, you face a new challenge: stagnant growth. This unprecedented and perhaps even worrying plateau has you wondering: how can you renew the momentum? Competition is fierce, and you may try to get […]
2 min
Let’s be honest: how many of us take the time to sit down and create our marketing objectives? Sales, growth or profitability objectives certainly! But marketing objectives are frequently forgotten or pushed aside, lost in the daily hustle and bustle of work. Yet without a clear vision and well-defined objectives, your marketing efforts risk being […]
5 min
LinkedIn is a high-impact communication channel in your overall marketing strategy as the world’s largest professional network, with over 950 million members in more than 200 countries and territories worldwide. Whether you are an entrepreneur, a business leader or a sales representative, you will find value in this 5-minute blog read as we deeply dive […]
6 min
Customer experience (CX) goes beyond customer service. The customer experience is the impressions your customers have about your brand throughout their customer journey. It encompasses all customer touchpoints and their impact on brand perception. For instance, did the product or service exceed their expectations? Were they delighted by the customer service rep who helped […]
3 min
The Customer Experience (CX) refers to the overall feelings and emotions that a customer goes through before, during, and after purchasing a product or service from a company. It also encompasses all the actions taken by a business to prioritize the needs of its customers, manage their journey, and provide a customer-centric service. A positive […]
4 min