Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
A Logo is a Whole Universe!
When we think of a brand, we often first consider its logo. This isn’t by chance: a good logo captures the essence of your business and translates it into a simple yet impactful symbol. From Nike to Coca-Cola, some brands have succeeded in transcending mere visuals to create a lasting emotional connection. But how […] 2 min
Emerging Trends in Employee Experience: What Companies Need to Know
In an increasingly digital and hybrid world, employee experience (EX) has become a strategic pillar for attracting and retaining talent. Companies must reinvent their practices and adopt a human-centred approach to meet modern expectations. Based on the study After-COVID Era: Workplace 4.0 as the New Revolution of Employee Experience, this article highlights the key […] 3 min
Decoding customers : satisfaction surveys and the voice of the customer
Understanding your customers is the key to success! You hear it all the time, and for good reason: knowing your customers’ expectations, needs, and perceptions is essential for any company wishing to prosper. There are several ways of doing this, including customer satisfaction surveys and Voice of the Customer. Customer satisfaction surveys It’s an […] 3 min
Is the persona a critical step in marketing?
Imagine trying to open a door without the key. You might spend hours fumbling, failing to get in. This is similar to what happens to companies attempting to attract their customers without defining their persona. The persona is the key that unlocks the doors to your ideal customer’s world. It’s a detailed portrait of […] 4 min
Customer Experience and Customer Service: The Distinction That Makes a Difference
In today’s business arena, standing out is no longer just about the quality of your products or services. Above all, it’s about the experience you offer your customers. Two oft-used but sometimes misinterpreted terms come into play here: customer experience and customer service. Although interdependent, they represent distinct aspects of a company’s and its […] 3 min
Setting Course for Success: Navigating Between Strategy and Action
A wise captain has two essential tools at sea: a compass to point the way and guide the destination and a map to show how to get there. In the business world, the same applies: the compass represents the strategy, the map, and the action plan. Yet these two notions often need clarification, even […] 2 min
Customer Journey: What Is It?
In a market where competition is fierce and consumer expectations are constantly rising, understanding and optimizing the customer journey has become a top priority for companies. But what exactly does this term mean, and why is it so crucial? A path to satisfaction The customer journey encompasses all the stages and interactions a customer goes […] 2 min