Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Marketing Budget: 5 Mistakes You Must Avoid
Building a marketing budget should be both a logical and strategic exercise. Yet in many organizations, it remains one of the most improvised processes. Marketing is often perceived as a series of expenses and tactics rather than a structured growth lever, which leads to budgets that are disconnected from the market, the customer, and business […] 4 min
Is your 2026 planning lacking direction? Here’s a solution that works.
Annual planning is an essential exercise, but for 2026, many organizations are facing a particular challenge. The pace is accelerating, teams are juggling multiple projects at once, and strategic vision often struggles to keep up. It is not a question of will or competence, but rather a context in which day-to-day operations absorb most of […] 3 min
From SEO to AIO: When Optimization Becomes Conversational
For a long time, the reflex was simple: optimize your website for Google. SEO (Search Engine Optimization) dictated how to create content, structure a site, and get visibility. However, the digital landscape has undergone significant changes. Today, your clients get information through Google, voice search, generative AI tools, and even their own internal systems. […] 3 min
10 Common B2B Marketing Mistakes to Avoid
B2B marketing has a unique challenge: it must blend logic and emotion. It targets decision-makers, but behind every organization are people with their own needs, constraints, and intuitions. Across most of the mandates we support, one reality stands out: companies often have the right tools, but their strategy lacks consistency or coherence. Avoiding certain pitfalls […] 4 min
The Impact Catalyst: Turning Your Cocreation Workshops into Measurable Results
Too often, strategic workshops end as just good conversations. But how can you tell if they truly sparked transformation within your team? At Maïeutyk, we created the Impact Catalyst; a clear, powerful tool that demonstrates the value of our workshops with measurable results. How does it work? The Impact Catalyst is based on a […] 2 min
Marketing ROI: Measure, Adjust, and Sustain Your Success
In the world of marketing, an inspiring idea or a beautiful campaign is not always enough. The real question is: what return on investment (ROI) is your strategy generating? The 4-Step Method: The Path to Impact At Maïeutyk, we have designed a clear and structured method to turn your ambitions into results: 1️⃣ Identify the […] 2 min
How to Align Your Marketing Goals with Your Business Objectives
Understand the difference between strategic intent and marketing actions A business goal defines a clear organizational intention: Expanding into a new market, increasing customer retention, boosting recurring revenue, building brand awareness, improving internal efficiency, etc. A marketing goal, on the other hand, should translate that intention into targeted actions: Generating qualified leads, increasing […] 1 min