Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Strategic Thinking and Planning for Sustainable Growth
“He who fails to plan plans to fail” – Winston Churchill As new technologies and trends reshape the game’s rules daily, it’s more crucial than ever to think before acting. And yet, the data show an alarming reality: 88% of change initiatives fail to achieve their initial objectives. These figures underline the importance of […] 2 min
An Aligned Company Is One That Excels!
In today’s fast-paced business world, we chase the next big idea that will make a splash. Yet behind this frantic pursuit lies an often invisible but oh-so-determining element: strategic alignment. It’s like a Formula 1 engine tuned to perfection. You may not see it, but it determines speed, reliability and the ability to negotiate […] 3 min
Creating Memorable Touchpoints
What if every interaction with your client offered you the chance to win them over—or lose them? Every click, smile exchanged, and email can turn a satisfied client into a brand ambassador… or a frustrated detractor. These moments, called touchpoints, are essential milestones in the customer journey. Whether you sell products, offer services, or […] 3 min
The Art of Cocreation
What if harnessing collective intelligence was the best way to grow sales, better understand your customers, and position your business effectively? Far from traditional models where expertise remains siloed, cocreation—a true catalyst for innovative ideas—creates a space where every voice matters and ideas intersect and enrich one another. At Maïeutyk, this collaborative approach is […] 3 min
A Logo is a Whole Universe!
When we think of a brand, we often first consider its logo. This isn’t by chance: a good logo captures the essence of your business and translates it into a simple yet impactful symbol. From Nike to Coca-Cola, some brands have succeeded in transcending mere visuals to create a lasting emotional connection. But how […] 2 min
Emerging Trends in Employee Experience: What Companies Need to Know
In an increasingly digital and hybrid world, employee experience (EX) has become a strategic pillar for attracting and retaining talent. Companies must reinvent their practices and adopt a human-centred approach to meet modern expectations. Based on the study After-COVID Era: Workplace 4.0 as the New Revolution of Employee Experience, this article highlights the key […] 3 min
Decoding customers : satisfaction surveys and the voice of the customer
Understanding your customers is the key to success! You hear it all the time, and for good reason: knowing your customers’ expectations, needs, and perceptions is essential for any company wishing to prosper. There are several ways of doing this, including customer satisfaction surveys and Voice of the Customer. Customer satisfaction surveys It’s an […] 3 min