Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Three Personas Examples to Power Up Your Marketing
Every customer interacting with your brand is the hero of their unique story, filled with emotions, challenges, and choices. Your mission? Get to know this main character, anticipate their reactions, and create a captivating story that will win them over from start to finish. That’s the secret of successful marketing personas—fictional characters with the key […] 2 min
Do your employees have everything they need to work effectively?
Even the most competent employees can find their momentum stalled. Not due to a lack of will or talent, but rather because they don’t have the right tools, resources, knowledge, or seamless processes needed to move forward efficiently. These gaps, often subtle at first, eventually weigh heavily on motivation and productivity. An optimal work […] 3 min
Customer Journey vs. Journey Mapping: What’s the Difference?
Customers don’t just wake up one day and spontaneously decide to give their money to a brand and stay loyal for life—at least, not in today’s economy! Building this kind of relationship takes time and effort. Customers begin a journey—often a complex and subtle one—where it’s essential to be effective in bringing them from […] 4 min
3 Keys to an Aligned and Agile Company
In a world where everything is in flux—shifting customer expectations, evolving industries, and relentless competition—your company must adapt or risk being left behind. Enter the concepts of alignment and agility. But what do these terms mean for YOU and your business? Alignment is perfect harmony. It synchronizes your brand promise, customer experience and employee […] 3 min
Strategic Thinking and Planning for Sustainable Growth
“He who fails to plan plans to fail” – Winston Churchill As new technologies and trends reshape the game’s rules daily, it’s more crucial than ever to think before acting. And yet, the data show an alarming reality: 88% of change initiatives fail to achieve their initial objectives. These figures underline the importance of […] 2 min
An Aligned Company Is One That Excels!
In today’s fast-paced business world, we chase the next big idea that will make a splash. Yet behind this frantic pursuit lies an often invisible but oh-so-determining element: strategic alignment. It’s like a Formula 1 engine tuned to perfection. You may not see it, but it determines speed, reliability and the ability to negotiate […] 3 min
Creating Memorable Touchpoints
What if every interaction with your client offered you the chance to win them over—or lose them? Every click, smile exchanged, and email can turn a satisfied client into a brand ambassador… or a frustrated detractor. These moments, called touchpoints, are essential milestones in the customer journey. Whether you sell products, offer services, or […] 3 min