Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Marketing Focus: Client or Competition?
The competition often seems to be the sole focus of business owners and their teams. What are they doing? Who are they working with? How much are they charging? This focus aims to develop a strategy to better position the company in its market. But is this approach truly the wisest one? On one […] 3 min
Continuous improvement and marketing
In the vast web of marketing, one constant remains inescapable: continuous improvement. As in all aspects of life, marketing offers fertile ground for improvement, and it makes sense to explore it through the lens of Lean Six Sigma, a toolbox integrated into our approach. Building marketing foundations, including creating a robust brand, perfecting communication […] 2 min
Brand integrity and social media
In the current context, brand integrity is more important than ever, particularly due to the impact of social media on a company’s reputation and perception. But what exactly is brand integrity? According to Kristin Zhivago, author of “Roadmap to Revenue,” “brand development is the promise you make. Your brand is the promise you keep.” In […] 4 min
Where is Your Business Growth Coming From?
Armed with expertise, you skillfully navigated the stormy waters of start-up and expansion. Your company has not only survived but thrived. Today, however, you face a new challenge: stagnant growth. This unprecedented and perhaps even worrying plateau has you wondering: how can you renew the momentum? Competition is fierce, and you may try to get […] 2 min
Setting SMART Marketing Objectives
Let’s be honest: how many of us take the time to sit down and create our marketing objectives? Sales, growth or profitability objectives certainly! But marketing objectives are frequently forgotten or pushed aside, lost in the daily hustle and bustle of work. Yet without a clear vision and well-defined objectives, your marketing efforts risk being […] 5 min
3 reasons to integrate LinkedIn in your marketing strategy
LinkedIn is a high-impact communication channel in your overall marketing strategy as the world’s largest professional network, with over 950 million members in more than 200 countries and territories worldwide. Whether you are an entrepreneur, a business leader or a sales representative, you will find value in this 5-minute blog read as we deeply dive […] 6 min
5 common mistakes when developing your marketing strategy
Do you know the 5 common mistakes when developing your marketing strategy? Your marketing strategy is a crucial step in achieving your overall business objectives. It guides a business’s overall marketing efforts by understanding the customer’s needs and creating a distinct competitive advantage. Here are 5 common mistakes entrepreneurs should avoid when developing their […] 4 min