Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Untangling the strings of marketing and communications
Marketing and communications are not twins but siblings: close, related, and undeniably distinct. While these concepts share many commonalities, such as strengthening a brand’s voice and impact, they operate differently and with different aims. So, untangling these two disciplines’ strings is essential to implement effective communication and marketing strategies that avoid intruding on each […] 3 min
Marketing Maturity: Breaking silos
When we talk about maturity, many people think of the personal evolution that everyone goes through during adolescence. But this concept is just as important in the world of marketing. In this blog, we’ll explore the three distinct levels of marketing maturity we regularly observe among our customers. Before exploring these levels, let’s recall […] 5 min
Marketing Focus: Client or Competition?
The competition often seems to be the sole focus of business owners and their teams. What are they doing? Who are they working with? How much are they charging? This focus aims to develop a strategy to better position the company in its market. But is this approach truly the wisest one? On one […] 3 min
Continuous improvement and marketing
In the vast web of marketing, one constant remains inescapable: continuous improvement. As in all aspects of life, marketing offers fertile ground for improvement, and it makes sense to explore it through the lens of Lean Six Sigma, a toolbox integrated into our approach. Building marketing foundations, including creating a robust brand, perfecting communication […] 2 min
Brand integrity and social media
In the current context, brand integrity is more important than ever, particularly due to the impact of social media on a company’s reputation and perception. But what exactly is brand integrity? According to Kristin Zhivago, author of “Roadmap to Revenue,” “brand development is the promise you make. Your brand is the promise you keep.” In […] 4 min
Where is Your Business Growth Coming From?
Armed with expertise, you skillfully navigated the stormy waters of start-up and expansion. Your company has not only survived but thrived. Today, however, you face a new challenge: stagnant growth. This unprecedented and perhaps even worrying plateau has you wondering: how can you renew the momentum? Competition is fierce, and you may try to get […] 2 min
Setting SMART Marketing Objectives
Let’s be honest: how many of us take the time to sit down and create our marketing objectives? Sales, growth or profitability objectives certainly! But marketing objectives are frequently forgotten or pushed aside, lost in the daily hustle and bustle of work. Yet without a clear vision and well-defined objectives, your marketing efforts risk being […] 5 min