Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
The top five reasons why strategic plans fail
What are the reasons that makes strategic plans fail? And how to make sure it does not happen to you? According to the Harvard Business Review, between 60% and 90% of strategic plans fail to become a reality. With those kinds of statistics, leaders often ask themselves a very valid question: why even bother? I […] 5 min
Six Ways To Measure The Brand Experience
Many rigorous and expensive methods measure consumer sentiment toward your brand. In a previous blog post, we shared Maïeutyk’s definition of brand experience (BX). We explained that the brand experience, called “Business Experience,” is the sum of peoples’ feelings about your brand before they become your customers. In line with this definition, some high-level concepts […] 4 min
What is the Brand Experience?
There seem to be as many definitions of brand experience (BX) as web pages do! According to an article from Bernd Schmitt at the Center on Global Brand Leadership from the Columbia Business School in New York https://rdcu.be/cXp9P “Brand experience is defined as subjective, internal consumer responses (sensations, feelings and cognitions) as well as behavioral […] 4 min
Co-creation in business: a powerful solution!
How can co-creation in your business make a difference? How can a company create a sustainable competitive advantage over time? Often, the secret lies in the fact that it uses collaborative work better than others. Innovative companies often use collaborative techniques such as brainstorming and design thinking. Is it possible to develop these skills and […] 6 min
Storytelling Marketing
Storytelling Marketing We all love a good story. A story takes something boring or destabilizing and turns it into something comforting or extraordinary. Every day we share stories… what we did yesterday, what happened with a client, or what happened in the last episode of a television or web series. When a brand only […] 2 min
The perfectly imperfect company !
The perfectly imperfect company ! The digital shift has changed everything. For those who thought that this shift was purely a technological revolution didn’t notice that it was in fact a cultural revolution. It’s a cultural revolution since it challenges us to review almost every one of our beliefs. The biggest shift in this revolution […] 3 min
I run marathons, not sprints – the importance of consistency in marketing!
I’ve run 3 marathons, and even completed an off-road ultra-marathon. What I learned pounding the pavement also applied to effective marketing. Here’s how: Strategy. I completed my ultra-marathon after my 3rd try. Why? I had no strategy going in the first time, was completely unprepared for the hardships of the run and had to […] 2 min