Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
The importance of marketing research in a strategic planning exercise
Today’s organizations are faced with the complexity of markets, globalization of the competition and the increasing speed of technology development. Strategic planning allows the business to guide its decisions and actions towards long-term growth. The planning exercise includes an internal audit that allows for the examination of all of the activities of the business. […] 1 min
3 easy tips to build a strong value proposition
Today, I did a strategy workshop with a client that inspired this blog article. Here’s the context: They offer a service, not a product; They are relatively small in comparison to their direct competitor; They don’t operate under the banner of a larger brand and therefore don’t benefit from their associated notoriety; They are […] 2 min
Brand personality – What is it and what’s yours?
If you agree with the premise that values drive behaviours, then your brand’s personality is an outward expression of your corporate values. While people justify their purchases rationally, they purchase emotionally. They buy from people they feel understand them and can relate to them. Understanding and relating build trust and trust leads to sales. Here’s […] 1 min