Blog

At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!

All
Other
Customer experience
Employee experience
Brand experience

Brand personality – What is it and what’s yours?

If you agree with the premise that values drive behaviours, then your brand’s personality is an outward expression of your corporate values. While people justify their purchases rationally, they purchase emotionally. They buy from people they feel understand them and can relate to them. Understanding and relating build trust and trust leads to sales. Here’s […] 1 min

Defining the goals of your marketing strategy: some key tips

Defining a marketing strategy is essential for all companies. A strong marketing strategy influences both success and market positioning. When developing your strategy, remember to integrate the needs of both current and future clients. Once you set up your strategy, take the time to punctually assess its efficiency and make some adjustments as needed to […] 1 min