Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
8 Metrics To Measure Customer Experience
There are several performance metrics commonly called KPIs (Key Performance Indicators). But what are the 8 main metrics to measure Customer experience? How do you know if your Customer Experience strategy is working? How do you measure the benefits of something that often feels intangible? As mentioned in a previous blog post: The Customer Experience […] 4 min
5 Reasons to Update a Customer Experience Strategy
Are you due for an update customer experience strategy? What are the signs of an outdated customer experience strategy? In our opinion, customer experience should be at the center of every organization. The following quote expresses our point of view on the subject: “If you don’t take care of your customers, your competitor will” – […] 4 min
How To Increase Your Customers’ Wallet Share?
How to define and increase your customers’ wallet share? In general, every company has a database of its customers, with varying degrees of detail. This database is a mine of information for the development of your company. In order to grow, our clients often ask us to determine the best methods to attract new customers. […] 3 min
Co-creation in business: a powerful solution!
How can co-creation in your business make a difference? How can a company create a sustainable competitive advantage over time? Often, the secret lies in the fact that it uses collaborative work better than others. Innovative companies often use collaborative techniques such as brainstorming and design thinking. Is it possible to develop these skills and […] 6 min
Pedlex is certified as a customer-centric organization
Pedlex is certified as a customer-centric organization In January 2020, Pedlex’s executive team reflected on how to take their business to the next level – double it – and differentiate themselves from the competition. One of the ideas that Pedlex was entertaining to achieve this goal was to integrate a new ERP/CRM system. Of course, […] 3 min
Storytelling Marketing
Storytelling Marketing We all love a good story. A story takes something boring or destabilizing and turns it into something comforting or extraordinary. Every day we share stories… what we did yesterday, what happened with a client, or what happened in the last episode of a television or web series. When a brand only […] 2 min
The Customer Experience: Tips that make a difference
The customer experience is the sum of all experiences that the customer has before, during, and after the purchase of a product or service. Effectively applied, it is a strong tool to fuel sales growth and a powerful lever to differentiate yourself from the competition. In contrast, a customer experience that is inconsistent and […] 1 min