Blog

At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!

I run marathons, not sprints – the importance of consistency in marketing!

I’ve run 3 marathons, and even completed an off-road ultra-marathon. What I learned pounding the pavement also applied to effective marketing. Here’s how: Strategy. I completed my ultra-marathon after my 3rd try. Why? I had no strategy going in the first time, was completely unprepared for the hardships of the run and had to […] 2 min

Brand ambassadors – who and where are they?

What exactly is a brand ambassador? Paid or unpaid, they are a combination of three things: Cheerleaders Sales rep Customer service Their efforts work towards sharing a positive brand image, creating buzz, and goodwill. Unpaid brand ambassador are also called “brand advocates”. They promote your organization because they want to share a positive brand experience […] 1 min

Defining the goals of your marketing strategy: some key tips

Defining a marketing strategy is essential for all companies. A strong marketing strategy influences both success and market positioning. When developing your strategy, remember to integrate the needs of both current and future clients. Once you set up your strategy, take the time to punctually assess its efficiency and make some adjustments as needed to […] 1 min