Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Where is Your Business Growth Coming From?
Armed with expertise, you skillfully navigated the stormy waters of start-up and expansion. Your company has not only survived but thrived. Today, however, you face a new challenge: stagnant growth. This unprecedented and perhaps even worrying plateau has you wondering: how can you renew the momentum? Competition is fierce, and you may try to get […] 2 min
Setting SMART Marketing Objectives
Let’s be honest: how many of us take the time to sit down and create our marketing objectives? Sales, growth or profitability objectives certainly! But marketing objectives are frequently forgotten or pushed aside, lost in the daily hustle and bustle of work. Yet without a clear vision and well-defined objectives, your marketing efforts risk being […] 5 min
3 reasons to integrate LinkedIn in your marketing strategy
LinkedIn is a high-impact communication channel in your overall marketing strategy as the world’s largest professional network, with over 950 million members in more than 200 countries and territories worldwide. Whether you are an entrepreneur, a business leader or a sales representative, you will find value in this 5-minute blog read as we deeply dive […] 6 min
3 Steps to Create a Personalized Customer Experience (CX)
Customer experience (CX) goes beyond customer service. The customer experience is the impressions your customers have about your brand throughout their customer journey. It encompasses all customer touchpoints and their impact on brand perception. For instance, did the product or service exceed their expectations? Were they delighted by the customer service rep who helped […] 3 min
3 Tips to Improve the Customer Experience (CX)
The Customer Experience (CX) refers to the overall feelings and emotions that a customer goes through before, during, and after purchasing a product or service from a company. It also encompasses all the actions taken by a business to prioritize the needs of its customers, manage their journey, and provide a customer-centric service. A positive […] 4 min
3 Ways to Measure Marketing ROI as an SMB
Have you ever measured your marketing ROI as an SMB? As marketing consultants, SMB owners often ask us, ‘’What can marketing do for my business?’’ or ‘’How can I know if my marketing efforts are paying off? These are valid questions and are worth exploring. As a small or medium-sized business owner, calculating your marketing […] 3 min
5 common mistakes when developing your marketing strategy
Do you know the 5 common mistakes when developing your marketing strategy? Your marketing strategy is a crucial step in achieving your overall business objectives. It guides a business’s overall marketing efforts by understanding the customer’s needs and creating a distinct competitive advantage. Here are 5 common mistakes entrepreneurs should avoid when developing their […] 4 min