Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
The Customer Experience: Tips that make a difference
The customer experience is the sum of all experiences that the customer has before, during, and after the purchase of a product or service. Effectively applied, it is a strong tool to fuel sales growth and a powerful lever to differentiate yourself from the competition. In contrast, a customer experience that is inconsistent and […] 1 min
Your client should be your only focus!
Your client should be your only focus! All businesses have one point in common: clients. Whether you are a leader, a manager, or an employee, clients are your common link. Without him or her you would not exist. Without clients there are no sales and without sales there’s no business. It’s a simple as that. […] 2 min
How to create a memorable customer experience.
How to create a memorable customer experience. Two years ago, I participated in a winter triathlon and I lived an incredible – yet freezing – experience! In addition to my great sporting experience, I was pleased to see great examples of strong marketing in an unexpected setting! As leader of a SME, here are […] 2 min
What to do with the results of a survey ?
Customer satisfaction survey The customer satisfaction survey is an indispensable marketing tool for any manager. A customer satisfaction survey allows you to understand how your customers perceive your products and services. It also helps to identify customer satisfaction rates on various elements: general satisfaction, customer service, product quality, sustainability, after-sales service, etc. I often […] 1 min
The perfectly imperfect company !
The perfectly imperfect company ! The digital shift has changed everything. For those who thought that this shift was purely a technological revolution didn’t notice that it was in fact a cultural revolution. It’s a cultural revolution since it challenges us to review almost every one of our beliefs. The biggest shift in this revolution […] 3 min
I run marathons, not sprints – the importance of consistency in marketing!
I’ve run 3 marathons, and even completed an off-road ultra-marathon. What I learned pounding the pavement also applied to effective marketing. Here’s how: Strategy. I completed my ultra-marathon after my 3rd try. Why? I had no strategy going in the first time, was completely unprepared for the hardships of the run and had to […] 2 min
The 11 + 1 Marketing Myths
1-Marketing departments must work independently in order to perform. The marketing function is at the heart of strategic decisions and corporate objectives; it must be efficient but continue to work in a collaborative manner. 2-Marketing serves to “push” products to customers. It’s the customer who decides whether or not to make contact […] 2 min