Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Marketing explained in 5 key concepts
Defining marketing can be a difficult task. Dictionary.com defines marketing as: « the action or business of promoting and selling products or services, including market research and advertising. » This definition of marketing seems too…narrow. While it can be defined as the process of introducing products and services to the market and promoting them, there […] 2 min
3 reasons to survey your employees
What are the best reasons to survey your employees? As a business owner, we often hear the saying “no customers, no business!”. That’s true, but what about your employees? Without trained, competent, and happy employees, it’s almost impossible to respond to your customers’ demands adequately! In fact, your employees are the very foundation of your […] 3 min
5 practices to communicate the employer brand
Discover 5 best practices to communicate your employer brand. To make your employer brand attractive and distinct, it’s necessary to develop a few important points while keeping people at the center of your thinking. Strategic points that can help communicate your employer brand are: Your values; The employee experience; The alignment of your recruitment efforts; […] 2 min
How to build your employer brand
Employer branding is the articulation of your employee experience with the goal of attracting new talent, but how do you build an employer brand concisely and effectively? Still not convinced of the need to invest time, money and effort in developing your employer brand? I invite you to read our web page on the reasons […] 3 min
11 Ways to Measure the Employee Experience
The employee experience is a hot topic these days. Today’s labour shortage means that it’s essential to retain your talent and ensure that your employees are happy. To do so, we suggest you define an employee experience strategy. However, once implemented, how do you know if your employee experience strategy is actually working? How do […] 6 min
The Employee Experience According to Maïeutyk
The employee experience (EX) is very similar to the concept of customer experience but with your employees or candidates included in the equation. With today’s labour shortage, if you want to grow your business, having employee experience is a strategy that should not be overlooked. Employee experience is more than just attracting qualified workers or […] 4 min
Co-creation in business: a powerful solution!
How can co-creation in your business make a difference? How can a company create a sustainable competitive advantage over time? Often, the secret lies in the fact that it uses collaborative work better than others. Innovative companies often use collaborative techniques such as brainstorming and design thinking. Is it possible to develop these skills and […] 6 min