Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Six Ways To Measure The Brand Experience
Many rigorous and expensive methods measure consumer sentiment toward your brand. In a previous blog post, we shared Maïeutyk’s definition of brand experience (BX). We explained that the brand experience, called “Business Experience,” is the sum of peoples’ feelings about your brand before they become your customers. In line with this definition, some high-level concepts […] 4 min
What is the Brand Experience?
There seem to be as many definitions of brand experience (BX) as web pages do! According to an article from Bernd Schmitt at the Center on Global Brand Leadership from the Columbia Business School in New York https://rdcu.be/cXp9P “Brand experience is defined as subjective, internal consumer responses (sensations, feelings and cognitions) as well as behavioral […] 4 min
The Customer Experience According To Maïeutyk
These days, the term ” Customer experience ” is on everyone’s lips to the point where it’s almost overused. Each industry has its approach, and if you Google the term, you quickly realize that the definition of Customer experience can vary a lot. So here’s the Customer experience description according to Maïeutyk and why it […] 6 min
How To Increase Your Customers’ Wallet Share?
How to define and increase your customers’ wallet share? In general, every company has a database of its customers, with varying degrees of detail. This database is a mine of information for the development of your company. In order to grow, our clients often ask us to determine the best methods to attract new customers. […] 3 min
5 Reasons to Update a Customer Experience Strategy
Are you due for an update customer experience strategy? What are the signs of an outdated customer experience strategy? In our opinion, customer experience should be at the center of every organization. The following quote expresses our point of view on the subject: “If you don’t take care of your customers, your competitor will” – […] 4 min
8 Metrics To Measure Customer Experience
There are several performance metrics commonly called KPIs (Key Performance Indicators). But what are the 8 main metrics to measure Customer experience? How do you know if your Customer Experience strategy is working? How do you measure the benefits of something that often feels intangible? As mentioned in a previous blog post: The Customer Experience […] 4 min
The Employee Experience According to Maïeutyk
The employee experience (EX) is very similar to the concept of customer experience but with your employees or candidates included in the equation. With today’s labour shortage, if you want to grow your business, having employee experience is a strategy that should not be overlooked. Employee experience is more than just attracting qualified workers or […] 4 min