Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
The perfectly imperfect company !
The perfectly imperfect company ! The digital shift has changed everything. For those who thought that this shift was purely a technological revolution didn’t notice that it was in fact a cultural revolution. It’s a cultural revolution since it challenges us to review almost every one of our beliefs. The biggest shift in this revolution […] 3 min
Creating a successful elevator pitch
You may sometimes have to present your organization as concisely and as briefly as possible. This is what we call an “elevator pitch” This situation can happen when you met an acquaintance at a nearby café or when you are participating in networking events. Here are some tips on how to create a successful elevator […] 1 min
I run marathons, not sprints – the importance of consistency in marketing!
I’ve run 3 marathons, and even completed an off-road ultra-marathon. What I learned pounding the pavement also applied to effective marketing. Here’s how: Strategy. I completed my ultra-marathon after my 3rd try. Why? I had no strategy going in the first time, was completely unprepared for the hardships of the run and had to […] 2 min
Processes or procedures
I am a highly organized person and I believe that structure leads to good business practices. After completing my Lean Six Sigma training, I was able to put into words and concepts what I was already doing on a daily basis. I often talk about the importance of writing down your best business practices, […] 2 min
The 11 + 1 Marketing Myths
1-Marketing departments must work independently in order to perform. The marketing function is at the heart of strategic decisions and corporate objectives; it must be efficient but continue to work in a collaborative manner. 2-Marketing serves to “push” products to customers. It’s the customer who decides whether or not to make contact […] 2 min
Marketing Maturity: Breaking silos
When we talk about maturity, many people think of the personal evolution that everyone goes through during adolescence. But this concept is just as important in the world of marketing. In this blog, we’ll explore the three distinct levels of marketing maturity we regularly observe among our customers. Before diving into these levels, let’s […] 5 min
What is your company’s culture?
This question is often difficult to answer. The fact is that corporate or organizational culture isn’t defined on paper but is built over time by the owner, manager, employees and clients. Corporate culture is an amalgamation of all the particular elements which make up an organization and allows it to function (Wikipedia). The […] 1 min