Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
I read for you: 80/20 sales and marketing
I love reading and have a huge library of books – half of them read and the other half impatiently waiting for me ;-). There are a lot of marketing and business books out there and about once a month I’ll share with you a brief synopsis of the latest business book that I […] 2 min
3 easy tips to build a strong value proposition
Today, I did a strategy workshop with a client that inspired this blog article. Here’s the context: They offer a service, not a product; They are relatively small in comparison to their direct competitor; They don’t operate under the banner of a larger brand and therefore don’t benefit from their associated notoriety; They are […] 2 min
Beer or sangria? How well do you know your clients?
With the start of the summer season, I asked myself the following question: are my clients more likely to drink beer or sangria? Do I know my clients well enough to be able to answer this question? Why is this question even important? After all, we aren’t going to have a drink; we are […] 2 min
Brand ambassadors – who and where are they?
What exactly is a brand ambassador? Paid or unpaid, they are a combination of three things: Cheerleaders Sales rep Customer service Their efforts work towards sharing a positive brand image, creating buzz, and goodwill. Unpaid brand ambassador are also called “brand advocates”. They promote your organization because they want to share a positive brand experience […] 1 min
Brand personality – What is it and what’s yours?
If you agree with the premise that values drive behaviours, then your brand’s personality is an outward expression of your corporate values. While people justify their purchases rationally, they purchase emotionally. They buy from people they feel understand them and can relate to them. Understanding and relating build trust and trust leads to sales. Here’s […] 1 min