Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
5 common mistakes when developing your marketing strategy
Do you know the 5 common mistakes when developing your marketing strategy? Your marketing strategy is a crucial step in achieving your overall business objectives. It guides a business’s overall marketing efforts by understanding the customer’s needs and creating a distinct competitive advantage. Here are 5 common mistakes entrepreneurs should avoid when developing their […] 4 min
If you think you’re aligned, think again
We have all heard about the shockingly short tenure of the average Chief Marketing Officer in North America… 40 months* or so. However, I was equally shaken by this fact: Only 34% of Chief Executive Officers actually trust their CMO! A UK study pegs it at 20%**. The lack of alignment I have […] 2 min
How to evaluate your company’s strategic alignment?
As most entrepreneurs would attest, aligning towards a common goal is vital for any business. Countless hours are devoted to deliberating over the business strategy, but the question remains: Is everyone truly on the same page ? On going research cited in this Harvard Business Review article reveals that strategic misalignment is a common occurrence. […] 3 min
Marketing explained in 5 key concepts
Defining marketing can be a difficult task. Dictionary.com defines marketing as: « the action or business of promoting and selling products or services, including market research and advertising. » This definition of marketing seems too…narrow. While it can be defined as the process of introducing products and services to the market and promoting them, there […] 2 min
The Customer Experience According To Maïeutyk
These days, the term ” Customer experience ” is on everyone’s lips to the point where it’s almost overused. Each industry has its approach, and if you Google the term, you quickly realize that the definition of Customer experience can vary a lot. So here’s the Customer experience description according to Maïeutyk and why it […] 6 min
8 Metrics To Measure Customer Experience
There are several performance metrics commonly called KPIs (Key Performance Indicators). But what are the 8 main metrics to measure Customer experience? How do you know if your Customer Experience strategy is working? How do you measure the benefits of something that often feels intangible? As mentioned in a previous blog post: The Customer Experience […] 4 min
5 Reasons to Update a Customer Experience Strategy
Are you due for an update customer experience strategy? What are the signs of an outdated customer experience strategy? In our opinion, customer experience should be at the center of every organization. The following quote expresses our point of view on the subject: “If you don’t take care of your customers, your competitor will” – […] 4 min