Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
3 Tips to Improve the Customer Experience (CX)
The Customer Experience (CX) refers to the overall feelings and emotions that a customer goes through before, during, and after purchasing a product or service from a company. It also encompasses all the actions taken by a business to prioritize the needs of its customers, manage their journey, and provide a customer-centric service. A positive […] 4 min
3 Ways to Measure Marketing ROI as an SMB
Have you ever measured your marketing ROI as an SMB? As marketing consultants, SMB owners often ask us, ‘’What can marketing do for my business?’’ or ‘’How can I know if my marketing efforts are paying off? These are valid questions and are worth exploring. As a small or medium-sized business owner, calculating your marketing […] 3 min
5 common mistakes when developing your marketing strategy
Do you know the 5 common mistakes when developing your marketing strategy? Your marketing strategy is a crucial step in achieving your overall business objectives. It guides a business’s overall marketing efforts by understanding the customer’s needs and creating a distinct competitive advantage. Here are 5 common mistakes entrepreneurs should avoid when developing their […] 4 min
If you think you’re aligned, think again
We have all heard about the shockingly short tenure of the average Chief Marketing Officer in North America… 40 months* or so. However, I was equally shaken by this fact: Only 34% of Chief Executive Officers actually trust their CMO! A UK study pegs it at 20%**. The lack of alignment I have […] 2 min
How to evaluate your company’s strategic alignment?
As most entrepreneurs would attest, aligning towards a common goal is vital for any business. Countless hours are devoted to deliberating over the business strategy, but the question remains: Is everyone truly on the same page ? On going research cited in this Harvard Business Review article reveals that strategic misalignment is a common occurrence. […] 3 min
Marketing explained in 5 key concepts
Defining marketing can be a difficult task. Dictionary.com defines marketing as: « the action or business of promoting and selling products or services, including market research and advertising. » This definition of marketing seems too…narrow. While it can be defined as the process of introducing products and services to the market and promoting them, there […] 2 min
3 reasons to survey your employees
What are the best reasons to survey your employees? As a business owner, we often hear the saying “no customers, no business!”. That’s true, but what about your employees? Without trained, competent, and happy employees, it’s almost impossible to respond to your customers’ demands adequately! In fact, your employees are the very foundation of your […] 3 min