Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
How to evaluate your company’s strategic alignment?
As most entrepreneurs would attest, aligning towards a common goal is vital for any business. Countless hours are devoted to deliberating over the business strategy, but the question remains: Is everyone truly on the same page ? On going research cited in this Harvard Business Review article reveals that strategic misalignment is a common occurrence. […] 3 min
Marketing explained in 5 key concepts
Defining marketing can be a difficult task. Dictionary.com defines marketing as: « the action or business of promoting and selling products or services, including market research and advertising. » This definition of marketing seems too…narrow. While it can be defined as the process of introducing products and services to the market and promoting them, there […] 2 min
3 reasons to survey your employees
What are the best reasons to survey your employees? As a business owner, we often hear the saying “no customers, no business!”. That’s true, but what about your employees? Without trained, competent, and happy employees, it’s almost impossible to respond to your customers’ demands adequately! In fact, your employees are the very foundation of your […] 3 min
5 practices to communicate the employer brand
Discover 5 best practices to communicate your employer brand. To make your employer brand attractive and distinct, it’s necessary to develop a few important points while keeping people at the center of your thinking. Strategic points that can help communicate your employer brand are: Your values; The employee experience; The alignment of your recruitment efforts; […] 2 min
How to build your employer brand
Employer branding is the articulation of your employee experience with the goal of attracting new talent, but how do you build an employer brand concisely and effectively? Still not convinced of the need to invest time, money and effort in developing your employer brand? I invite you to read our web page on the reasons […] 3 min
Bring out the champagne and the confettis!
The new Maïeutyk website is online! Before getting down to business, let me introduce you to the people who made it all possible: Maciek, Daniel, and the Creative Dot team. It was an absolute pleasure to work with Creative Dot. On one hand, Maciek created the most amazing, meaningful and representative design of our vision. […] 2 min
Why is a strategic plan important?
Here are the 4 main reasons to perform a strategic plan: 1. Effectiveness and Efficiency Efficiency is your ability to accomplish something with the least wasted time, money, or effort. Effectiveness is doing the right things to bring you toward your overall goal. 2. Motivation The more involved your team is in the planning process, […] 5 min