Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Brand ambassadors – who and where are they?
What exactly is a brand ambassador? Paid or unpaid, they are a combination of three things: Cheerleaders Sales rep Customer service Their efforts work towards sharing a positive brand image, creating buzz, and goodwill. Unpaid brand ambassador are also called “brand advocates”. They promote your organization because they want to share a positive brand experience […] 1 min
Brand personality – What is it and what’s yours?
If you agree with the premise that values drive behaviours, then your brand’s personality is an outward expression of your corporate values. While people justify their purchases rationally, they purchase emotionally. They buy from people they feel understand them and can relate to them. Understanding and relating build trust and trust leads to sales. Here’s […] 1 min