Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
The Employee Experience According to Maïeutyk
The employee experience (EX) is very similar to the concept of customer experience but with your employees or candidates included in the equation. With today’s labour shortage, if you want to grow your business, having employee experience is a strategy that should not be overlooked. Employee experience is more than just attracting qualified workers or […] 4 min
11 Ways to Measure the Employee Experience
The employee experience is a hot topic these days. Today’s labour shortage means that it’s essential to retain your talent and ensure that your employees are happy. To do so, we suggest you define an employee experience strategy. However, once implemented, how do you know if your employee experience strategy is actually working? How do […] 6 min
Co-creation in business: a powerful solution!
How can co-creation in your business make a difference? How can a company create a sustainable competitive advantage over time? Often, the secret lies in the fact that it uses collaborative work better than others. Innovative companies often use collaborative techniques such as brainstorming and design thinking. Is it possible to develop these skills and […] 6 min
Wise women (midwives) and their link to maïeutics and business
In French, we aptly call midwives wise women. My grandmother, on my mother’s side, was a midwife. In rural Quebec, far from any hospital, she assisted neighbours, friends, and relatives in giving birth to a whole new generation. In the weeks leading up to International Women’s Rights Day, I asked myself several questions. What would […] 2 min
In business, where do dreams lead you?
A business often starts with a dream. In my case, it was the dream to create, to build, to offer the type of support I would have liked to receive throughout my career. I would not have survived as an entrepreneur if I was not driven by a dream. After more than 10 years in […] 1 min
Pedlex is certified as a customer-centric organization
Pedlex is certified as a customer-centric organization In January 2020, Pedlex’s executive team reflected on how to take their business to the next level – double it – and differentiate themselves from the competition. One of the ideas that Pedlex was entertaining to achieve this goal was to integrate a new ERP/CRM system. Of course, […] 3 min
Storytelling Marketing
Storytelling Marketing We all love a good story. A story takes something boring or destabilizing and turns it into something comforting or extraordinary. Every day we share stories… what we did yesterday, what happened with a client, or what happened in the last episode of a television or web series. When a brand only […] 2 min