Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Co-creation in business: a powerful solution!
How can co-creation in your business make a difference? How can a company create a sustainable competitive advantage over time? Often, the secret lies in the fact that it uses collaborative work better than others. Innovative companies often use collaborative techniques such as brainstorming and design thinking. Is it possible to develop these skills and […] 6 min
Wise women (midwives) and their link to maïeutics and business
In French, we aptly call midwives wise women. My grandmother, on my mother’s side, was a midwife. In rural Quebec, far from any hospital, she assisted neighbours, friends, and relatives in giving birth to a whole new generation. In the weeks leading up to International Women’s Rights Day, I asked myself several questions. What would […] 2 min
In business, where do dreams lead you?
A business often starts with a dream. In my case, it was the dream to create, to build, to offer the type of support I would have liked to receive throughout my career. I would not have survived as an entrepreneur if I was not driven by a dream. After more than 10 years in […] 1 min
Pedlex is certified as a customer-centric organization
Pedlex is certified as a customer-centric organization In January 2020, Pedlex’s executive team reflected on how to take their business to the next level – double it – and differentiate themselves from the competition. One of the ideas that Pedlex was entertaining to achieve this goal was to integrate a new ERP/CRM system. Of course, […] 3 min
Storytelling Marketing
Storytelling Marketing We all love a good story. A story takes something boring or destabilizing and turns it into something comforting or extraordinary. Every day we share stories… what we did yesterday, what happened with a client, or what happened in the last episode of a television or web series. When a brand only […] 2 min
The Customer Experience: Tips that make a difference
The customer experience is the sum of all experiences that the customer has before, during, and after the purchase of a product or service. Effectively applied, it is a strong tool to fuel sales growth and a powerful lever to differentiate yourself from the competition. In contrast, a customer experience that is inconsistent and […] 1 min
Your client should be your only focus!
Your client should be your only focus! All businesses have one point in common: clients. Whether you are a leader, a manager, or an employee, clients are your common link. Without him or her you would not exist. Without clients there are no sales and without sales there’s no business. It’s a simple as that. […] 2 min