Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
I run marathons, not sprints – the importance of consistency in marketing!
I’ve run 3 marathons, and even completed an off-road ultra-marathon. What I learned pounding the pavement also applied to effective marketing. Here’s how: Strategy. I completed my ultra-marathon after my 3rd try. Why? I had no strategy going in the first time, was completely unprepared for the hardships of the run and had to […] 2 min
Processes or procedures
I am a highly organized person and I believe that structure leads to good business practices. After completing my Lean Six Sigma training, I was able to put into words and concepts what I was already doing on a daily basis. I often talk about the importance of writing down your best business practices, […] 2 min
The 11 + 1 Marketing Myths
1-Marketing departments must work independently in order to perform. The marketing function is at the heart of strategic decisions and corporate objectives; it must be efficient but continue to work in a collaborative manner. 2-Marketing serves to “push” products to customers. It’s the customer who decides whether or not to make contact […] 2 min
What is your company’s culture?
This question is often difficult to answer. The fact is that corporate or organizational culture isn’t defined on paper but is built over time by the owner, manager, employees and clients. Corporate culture is an amalgamation of all the particular elements which make up an organization and allows it to function (Wikipedia). The […] 1 min
The importance of marketing research in a strategic planning exercise
Today’s organizations are faced with the complexity of markets, globalization of the competition and the increasing speed of technology development. Strategic planning allows the business to guide its decisions and actions towards long-term growth. The planning exercise includes an internal audit that allows for the examination of all of the activities of the business. […] 1 min
I read for you: 80/20 sales and marketing
I love reading and have a huge library of books – half of them read and the other half impatiently waiting for me ;-). There are a lot of marketing and business books out there and about once a month I’ll share with you a brief synopsis of the latest business book that I […] 2 min
3 easy tips to build a strong value proposition
Today, I did a strategy workshop with a client that inspired this blog article. Here’s the context: They offer a service, not a product; They are relatively small in comparison to their direct competitor; They don’t operate under the banner of a larger brand and therefore don’t benefit from their associated notoriety; They are […] 2 min