Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
The 11 + 1 Marketing Myths
1-Marketing departments must work independently in order to perform. The marketing function is at the heart of strategic decisions and corporate objectives; it must be efficient but continue to work in a collaborative manner. 2-Marketing serves to “push” products to customers. It’s the customer who decides whether or not to make contact […] 2 min
What is your company’s culture?
This question is often difficult to answer. The fact is that corporate or organizational culture isn’t defined on paper but is built over time by the owner, manager, employees and clients. Corporate culture is an amalgamation of all the particular elements which make up an organization and allows it to function (Wikipedia). The […] 1 min
The importance of marketing research in a strategic planning exercise
Today’s organizations are faced with the complexity of markets, globalization of the competition and the increasing speed of technology development. Strategic planning allows the business to guide its decisions and actions towards long-term growth. The planning exercise includes an internal audit that allows for the examination of all of the activities of the business. […] 1 min
I read for you: 80/20 sales and marketing
I love reading and have a huge library of books – half of them read and the other half impatiently waiting for me ;-). There are a lot of marketing and business books out there and about once a month I’ll share with you a brief synopsis of the latest business book that I […] 2 min
3 easy tips to build a strong value proposition
Today, I did a strategy workshop with a client that inspired this blog article. Here’s the context: They offer a service, not a product; They are relatively small in comparison to their direct competitor; They don’t operate under the banner of a larger brand and therefore don’t benefit from their associated notoriety; They are […] 2 min
Beer or sangria? How well do you know your clients?
With the start of the summer season, I asked myself the following question: are my clients more likely to drink beer or sangria? Do I know my clients well enough to be able to answer this question? Why is this question even important? After all, we aren’t going to have a drink; we are […] 2 min
Brand ambassadors – who and where are they?
What exactly is a brand ambassador? Paid or unpaid, they are a combination of three things: Cheerleaders Sales rep Customer service Their efforts work towards sharing a positive brand image, creating buzz, and goodwill. Unpaid brand ambassador are also called “brand advocates”. They promote your organization because they want to share a positive brand experience […] 1 min