Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Storytelling Marketing
Storytelling Marketing We all love a good story. A story takes something boring or destabilizing and turns it into something comforting or extraordinary. Every day we share stories… what we did yesterday, what happened with a client, or what happened in the last episode of a television or web series. When a brand only […] 2 min
The Customer Experience: Tips that make a difference
The customer experience is the sum of all experiences that the customer has before, during, and after the purchase of a product or service. Effectively applied, it is a strong tool to fuel sales growth and a powerful lever to differentiate yourself from the competition. In contrast, a customer experience that is inconsistent and […] 1 min
Your client should be your only focus!
Your client should be your only focus! All businesses have one point in common: clients. Whether you are a leader, a manager, or an employee, clients are your common link. Without him or her you would not exist. Without clients there are no sales and without sales there’s no business. It’s a simple as that. […] 2 min
How to create a memorable customer experience.
How to create a memorable customer experience. Two years ago, I participated in a winter triathlon and I lived an incredible – yet freezing – experience! In addition to my great sporting experience, I was pleased to see great examples of strong marketing in an unexpected setting! As leader of a SME, here are […] 2 min
Entrepreneurship, Marketing and Art
Entrepreneurship, Marketing and Art Running a business means that there are more to-dos than hours in a day. Since I began my journey as an entrepreneur, I’ve taken the time over the Holidays to reflect on the past year. These precious, quiet hours allow me to reflect on the lessons that last 12 months had […] 2 min
Change is manageable !
Change is manageable ! In an ever-changing world, the agility of a business is more than an objective, it’s a necessity! The record speed of the market ensures that we are in constant adjustment mode; so, in constant change management. Whether this evolution is desired or has already taken place, the fact remains that the […] 1 min
The Top 5 Things Successful Marketers Do
The Top 5 Things Successful Marketers Do There’s a lot of different advise out there to improve your marketing, both strategy and tactics. Some of it is good, some so-so, and a lot that promise a quick fix. The following are the 5 things that, over my 20 years (yikes – times flies!) in […] 1 min