Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
In business, where do dreams lead you?
A business often starts with a dream. In my case, it was the dream to create, to build, to offer the type of support I would have liked to receive throughout my career. I would not have survived as an entrepreneur if I was not driven by a dream. After more than 10 years in […] 1 min
Pedlex is certified as a customer-centric organization
Pedlex is certified as a customer-centric organization In January 2020, Pedlex’s executive team reflected on how to take their business to the next level – double it – and differentiate themselves from the competition. One of the ideas that Pedlex was entertaining to achieve this goal was to integrate a new ERP/CRM system. Of course, […] 3 min
Storytelling Marketing
Storytelling Marketing We all love a good story. A story takes something boring or destabilizing and turns it into something comforting or extraordinary. Every day we share stories… what we did yesterday, what happened with a client, or what happened in the last episode of a television or web series. When a brand only […] 2 min
The Customer Experience: Tips that make a difference
The customer experience is the sum of all experiences that the customer has before, during, and after the purchase of a product or service. Effectively applied, it is a strong tool to fuel sales growth and a powerful lever to differentiate yourself from the competition. In contrast, a customer experience that is inconsistent and […] 1 min
Your client should be your only focus!
Your client should be your only focus! All businesses have one point in common: clients. Whether you are a leader, a manager, or an employee, clients are your common link. Without him or her you would not exist. Without clients there are no sales and without sales there’s no business. It’s a simple as that. […] 2 min
How to create a memorable customer experience.
How to create a memorable customer experience. Two years ago, I participated in a winter triathlon and I lived an incredible – yet freezing – experience! In addition to my great sporting experience, I was pleased to see great examples of strong marketing in an unexpected setting! As leader of a SME, here are […] 2 min
Entrepreneurship, Marketing and Art
Entrepreneurship, Marketing and Art Running a business means that there are more to-dos than hours in a day. Since I began my journey as an entrepreneur, I’ve taken the time over the Holidays to reflect on the past year. These precious, quiet hours allow me to reflect on the lessons that last 12 months had […] 2 min