Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
Entrepreneurship, Marketing and Art
Entrepreneurship, Marketing and Art Running a business means that there are more to-dos than hours in a day. Since I began my journey as an entrepreneur, I’ve taken the time over the Holidays to reflect on the past year. These precious, quiet hours allow me to reflect on the lessons that last 12 months had […] 2 min
Change is manageable !
Change is manageable ! In an ever-changing world, the agility of a business is more than an objective, it’s a necessity! The record speed of the market ensures that we are in constant adjustment mode; so, in constant change management. Whether this evolution is desired or has already taken place, the fact remains that the […] 1 min
The Top 5 Things Successful Marketers Do
The Top 5 Things Successful Marketers Do There’s a lot of different advise out there to improve your marketing, both strategy and tactics. Some of it is good, some so-so, and a lot that promise a quick fix. The following are the 5 things that, over my 20 years (yikes – times flies!) in […] 1 min
What to do with the results of a survey ?
Customer satisfaction survey The customer satisfaction survey is an indispensable marketing tool for any manager. A customer satisfaction survey allows you to understand how your customers perceive your products and services. It also helps to identify customer satisfaction rates on various elements: general satisfaction, customer service, product quality, sustainability, after-sales service, etc. I often […] 1 min
The perfectly imperfect company !
The perfectly imperfect company ! The digital shift has changed everything. For those who thought that this shift was purely a technological revolution didn’t notice that it was in fact a cultural revolution. It’s a cultural revolution since it challenges us to review almost every one of our beliefs. The biggest shift in this revolution […] 3 min
Creating a successful elevator pitch
You may sometimes have to present your organization as concisely and as briefly as possible. This is what we call an “elevator pitch” This situation can happen when you met an acquaintance at a nearby café or when you are participating in networking events. Here are some tips on how to create a successful elevator […] 1 min
I run marathons, not sprints – the importance of consistency in marketing!
I’ve run 3 marathons, and even completed an off-road ultra-marathon. What I learned pounding the pavement also applied to effective marketing. Here’s how: Strategy. I completed my ultra-marathon after my 3rd try. Why? I had no strategy going in the first time, was completely unprepared for the hardships of the run and had to […] 2 min