Blog
At Maïeutyk, we believe in sharing knowledge. Our goal is to inspire you! Enjoy the read!
From Reaction to Acceleration: Structuring Sustainable Growth in 5 Levers
In the first article, we highlighted the 8 invisible barriers that slow down organizational growth. This realization is often confronting: despite the effort, initiatives, and team commitment, progress remains limited. The question then becomes unavoidable: how can this energy be transformed into real, sustainable growth? Why quick fixes aren’t enough When facing a slowdown, the […] 4 min
Are You Slowing Down Your Company’s Growth Without Realizing It? The 8 Invisible Barriers Keeping You in Firefighting Mode
Growth is often associated with increased sales, added resources, or new opportunities. In reality, growth is rarely linear. It is more often experienced like a ball of yarn; complex, tangled, and sometimes difficult to structure, especially when you’re in the middle of it. What makes it even more confusing is that slowdowns don’t always show […] 5 min
Push or Pull Marketing: Understanding the Logic Behind Your Choices
Push and pull marketing are often presented as simple channel categories. In reality, they represent two fundamentally different demand-creation dynamics. Push marketing involves going to the customer to present an offer. Pull marketing, on the other hand, involves creating an environment relevant enough for customers to come to you. The nuance matters. It is not […] 4 min
How to build an effective marketing budget, in 5 steps
As entrepreneurs, we all understand the importance of creating and managing a marketing budget. But how do we know if we are investing our efforts (and our dollars) in the right places? How do we build a marketing budget based on our ideal customer and eliminate “random” spending? A marketing budget is neither a list […] 3 min
How to Build an Effective Referral Program Aligned with Your Brand
Step 1: Anchor The Program in Trust Referrals are one of the most potent growth levers because they are rooted in trust. In many organizations, referrals naturally occur: a client speaks about you, a partner recommends you, or a well-timed introduction happens organically. Referral programs are vital for SMEs and service-based businesses, where client commitment […] 2 min
Marketing Budget: 5 Mistakes You Must Avoid
Building a marketing budget should be both a logical and strategic exercise. Yet in many organizations, it remains one of the most improvised processes. Marketing is often perceived as a series of expenses and tactics rather than a structured growth lever, which leads to budgets that are disconnected from the market, the customer, and business […] 4 min
Is your 2026 planning lacking direction? Here’s a solution that works.
Annual planning is an essential exercise, but for 2026, many organizations are facing a particular challenge. The pace is accelerating, teams are juggling multiple projects at once, and strategic vision often struggles to keep up. It is not a question of will or competence, but rather a context in which day-to-day operations absorb most of […] 3 min